Clean Mama, the trusted name in homekeeping solutions and creator of the revolutionary Clean Mama Routine, is thrilled to announce an exclusive partnership with pOpshelf, in collaboration with Core Home. Together, they are bringing Clean Mama’s thoughtfully-curated cleaning, storage, and laundry products to retail shelves for the first time at pOpshelf stores in 21 states.

Since its inception in 2009, Clean Mama has been on a mission to simplify cleaning and transform the way people approach homekeeping, becoming synonymous with effective and beautiful home products. The partnership with Core Home, an industry leader in innovative product design and manufacturing, and pOpshelf is a next step in making Clean Mama’s vision more accessible.

A Shared Vision for Elevated Everyday Living

“pOpshelf’s commitment to making life’s everyday moments brighter and more fun aligns perfectly with Clean Mama’s philosophy of keeping homekeeping simple, effective, and beautiful,” said Becky Rapinchuk, founder and CEO of Clean Mama. “I’m beyond thrilled to launch this exclusive line at pOpshelf, bringing our signature cleaning, storage, and laundry products to even more families nationwide. Together, we’re redefining what it means to create a clean, cozy, and functional home with accessible, stylish, and functional solutions.”

Alan Bram, President of Core Home, shares this enthusiasm. “At Core Home, we pride ourselves on transforming great ideas into beloved products. We knew that Clean Mama’s incredible success with her social media audience and her reputation for authenticity would translate into a collection that not only resonates with her dedicated fans, but also appeals to so many more people. We’re excited to be part of this journey, helping bring Becky’s vision to life in homes across the country.”

The Exclusive Collection
The Clean Mama x pOpshelf collection, designed and manufactured by Core Home, will feature a curated assortment of new products, including:

• Laundry Essentials: Chic storage tins, glass jars, and innovative laundry tools to make laundry  efficient and enjoyable.

• Cleaning Supplies: Beautiful solutions like spray bottles, reusable tools, and Clean Mama’s signature DIY kits.

• Storage Solutions: Modern baskets and organizational tools designed for form and function.

Prices range from $5 to $25, ensuring Clean Mama’s solutions are within reach for every household. Customers can find their local pOpshelf by visiting www.popshelf.com/stores.  

A Trusted Leader in Homekeeping
Becky Rapinchuk, the force behind Clean Mama, built her brand to address real-life challenges of maintaining a clean home while balancing a busy life. What began as a blog in 2009 has evolved into a multi-platform business, including four best-selling books, an expanding product line, and a community of millions. Clean Mama’s routines and products have helped families worldwide find joy and ease in homekeeping.

What to Expect
The Clean Mama x pOpshelf line will offer stylish storage solutions and cleaning tools to help inspire customers to embrace the art of  homekeeping.

About pOpshelf
pOpshelf’s seeks to provide Fun Finds for Less through a fun and stress-free shopping destination for everyday and special items. We make it easy for customers to affordably treat themselves with a trendy and rotating selection of seasonal, houseware, home décor, health, beauty, paper and party products, in addition to assorted candy, snacks, games, pet supplies, electronics and additional items. Learn more at popshelf.com. 

About Core Home
Core Home, headquartered in New York City, is a leading manufacturer of innovative and trend-forward home products. With a commitment to creating functional, stylish, and accessible solutions, Core Home has become a trusted name in the industry, collaborating with top brands to deliver exceptional collections. Learn more at corehome.com.

Join the Conversation
Follow @CleanMama, @pOpshelf, and @CoreHomeProducts on Instagram for exclusive product previews, behind-the-scenes content, and tips on how to make the most of Clean Mama’s new collection. Share your excitement with the hashtag #CleanMamapOphelf.

Mark your calendars to experience the magic of Clean Mama at pOpshelf, powered by Core Home!

Contact:

Jennifer Flynn Case

Flynn Collective

jen@theflynnco.com

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